Last modified: April 16, 2026
Every year, thousands of new players enter disc golf in Norway. They need discs. They need bags. They need shoes that grip on wet forest trails, towels that actually dry a disc mid-round, and retrievers that work in the kind of dense vegetation and deep water that Norwegian courses are full of.
Most of them have no idea what to buy.
That’s where we come in, and where your products have an opportunity to reach a buying audience that hasn’t formed brand loyalties yet.
Who The Ace Holes is
The Ace Holes is a Norwegian dedicated disc golf media platform for beginners and amateurs. We are about to publish gear guides, disc recommendations, course resources, and technique content in Norwegian and English, with a readership that skews heavily toward players in their first and second seasons, the exact window when purchasing decisions are being made and brand preferences are being formed.
We are not a retailer. We have no commercial stake in what we recommend. That editorial independence is the foundation of why our readers trust what we publish, and it is precisely what makes a recommendation from us worth something to the brands we cover.
The audience you want to reach
New and amateur players represent the largest and fastest-growing segment of disc golf in Norway. Norway already has a disproportionately high number of top-ranked courses globally relative to its population, and the sport continues to grow at a rate that outpaces most comparable markets. The players entering the game today are the customers brands will be selling to for the next decade.
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These players are actively researching purchases. They are not yet loyal to any manufacturer. They are reading guides, watching videos, and looking for recommendations from sources they trust before they spend money on gear. A well-placed, credible recommendation in this window is more valuable than reaching an experienced player who already has a preferred brand and a full bag.
How we test
We run structured, documented tests across all major gear categories: discs, bags, backpacks, footwear, retrievers, dry sacks, towels, dirt bags, cold-weather accessories, and home practice equipment. Each category has a defined test protocol with preparation steps, a numbered test procedure, and a standardized evaluation form completed independently by multiple testers.
Our primary testers are actual beginners — players with less than six months of experience. This is a deliberate choice. An experienced player can compensate for a poorly designed product through habit and muscle memory. A beginner cannot, and a beginner’s experience with your product is what determines whether they recommend it to the next person who asks for advice in a Facebook group or at the first tee.
We also include intermediate amateurs and experienced players in every test, so results reflect a range of skill levels. But beginner performance drives our conclusions.
Test conditions are real outdoor conditions on Norwegian courses: varied terrain, rain, cold temperatures, wet forest trails, and the specific obstacles — deep water, dense heather, tangled roots — that define the courses our readers play. We do not test in controlled indoor conditions and then extrapolate. We test where disc golf is actually played.
Please visit our site for product testing to see all our test procedures and test forms.
What a test partnership looks like
We reach out to manufacturers and distributors with a straightforward request for test samples in relevant categories. You send us the product. We test it properly, document the results, and publish our findings.
No brand pre-approves content. No one adjusts ratings before publication. We offer two things in return for a test sample: an honest evaluation by testers who represent your actual target market, and the opportunity to be notified before publication so factual errors, not editorial judgments, can be flagged.
That is the full extent of brand involvement in the editorial process. It is non-negotiable, and it is the reason our readers trust what we publish.
If a product performs well in our tests, we say so clearly and we say why. If it doesn’t, we say that too. Brands that make genuinely good products for beginners benefit from exactly that kind of straightforward evaluation, because their competition is the vague, unverifiable claims that currently fill most beginner gear guides.
Why this reaches further than advertising
A test feature in The Ace Holes lives on our site, is linked from our articles and gear guides, and is shared actively in Norwegian disc golf communities across social media and club networks. Articles we publish in 2026 will still surface in search results in 2028. They get referenced in Facebook groups when someone asks what bag to buy. They get bookmarked and shared in club newsletters.
Advertising tells players what a brand wants them to hear. A credible third-party test tells them what they actually need to know. For a new player facing a purchasing decision with no existing frame of reference, that difference matters enormously.
The categories we are currently testing
We are actively building out our test program across the following categories, and we are looking for manufacturers and distributors who want their products evaluated:
- Discs for beginners and amateurs, putters, midrange discs, and fairway drivers from all major manufacturers, tested by actual beginners under structured field conditions.
- Bags and backpacks, shoulder bags and full backpacks tested over four rounds on varied terrain, including rain.
- Footwear, disc golf and trail shoes tested specifically for lateral grip during the throwing motion, traction on wet surfaces, and comfort over a full round.
- Retrievers, tested at multiple water depths and in dense vegetation against the specific obstacles players encounter.
- Dry sacks and rain covers, waterproofness tested in actual rain, not a laboratory setting.
- Towels and dirt bags, tested for absorption and grip improvement across multiple disc plastics and in both dry and humid conditions.
- Cold-weather accessories, gloves, beanies, and headwear tested for how much they affect throw distance and release, not just insulation.
- Home practice equipment, nets and portable baskets tested for assembly, disc stopping at full throwing power, and outdoor durability.
Get in touch
If you manufacture or distribute disc golf products and want your gear evaluated by the audience that is actively deciding what to buy, we want to hear from you.
Reach us by email or visit theaceholes.no/en/contact/ to explore future colaboration.
The Ace Holes — where disc golf lives.
